The "gentle" movement of characters on the screen aimed to suit the tracking eye movements of very young babies in the first stages after they learn to focus, while the screen-tapping of the app encourages the six-month-old baby to develop his or her attention span and motor skills.Īnna Rafferty, head of Penguin's digital division, said that while the publisher already had experience of developing its Spot the Dog and Peppa Pig apps for slightly older children, an app for babies had posed new technical challenges. Ladybird editorial director Heather Crossley said the app had been designed to reflect the various different stages of baby development. The app can't emulate the board books' different textures, but instead incorporates animation, voiceover, music and sound effects. The parent, or the baby itself, can tap on the screen to reveal secondary images hidden underneath the designs. The digital version, which has been tested on babies from three to 18 months, uses similar bold patterns and bright colours to engage its tiny readers on the themes of the sea, farms, animals and vehicles.
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